PETA launching a Dot XXX website

Hat Tip: VentureBeat

No animals were harmed in the making of this pornographic website. In the wake of new top-level domain option .xxx’s release, animal-rights group PETA (People for the Ethical Treatment of Animals) announced today it is launching its own .xxx site to save the critters. PETA in the adult industry?

“A lot of organizations were gun shy about the triple-x domain, but when PETA saw it we thought this would be triple-extra effective,” Lindsay Rajt, director of campaigns for PETA told VentureBeat.

Reuters reported the story, saying the anti-animal cruelty organization is staking its claim to peta.xxx, which will serve as an animal cruelty awareness and pornography site. Peta has pushed the limits of its animal cruelty ads often in the past with near-nudity, racy slogans and a lot of shock value. Indeed, shock value seems to be PETA’s way of waving its arms for attention. This porn site is no exception.